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This site states the following, "ETCHED IN HISTORY - SHAPING THE FUTURE." We noticed that the web site stated " At ALLIANCE MACHINE AND ENGRAVING, wed rather have you, our customer, as a valued partner by keeping our prices competitive, our products robust and retaining the specialized skilled labor needed to meet your needs." It also stated " Our manufacturing capabilities include Metal Embossing Machinery. Wood Plastic Composite Lumber Embossing Machines, Pinsonic Rolls, Rolling Mills,." The header had Embossing as the highest ranking keyword. It was followed by Textiles, Non-Wovens, and Rewinds. Metal Rolls which isn't as ranked as highly as Embossing. The next words the site uses is Embossing Rolls. Resilient Rolls was also included and could not be seen by search parsers.